INFLUENCE: Elton Cars



Blackmore automotives
workshop + detailing video
FREELANCe
May 2024
This project was a commissioned piece for Blackmore Automotives, an independent dealership based in Nuneaton. The aim was to create a short banner video for their website that felt luxurious, visually aligned them with higher-end competitors, and reflected their attention to detail across both services and sales.
I worked closely with the company director, Alvin, who shared a few reference videos from competitors. These informed the mood board and shot list I built to ensure we were aligned on expectations. The Blackmore team and I collaborated on selecting and preparing vehicles for each setup, while I took initiative on shot execution and maintained a clear mental overview of the edit structure while shooting out of sequence. The shoot combined pre-planned visuals with improvised coverage of active detailing work and an MOT in progress.
I handled editing and colour grading, working through client-led revisions to arrive at a final product that now features as the main visual banner on their homepage.
AS VIDEO PRODUCER:
- Directed and operated a Sony FX3 with a DJI Ronin 4 gimbal
- Translated client references into a flexible shot list, adapting in real time to ongoing workflows (detailing, MOT)
- Lit interior car shots using compact LEDs to bring out detail and support colour consistency in post
- Edited in Adobe Premiere Pro and colour graded in DaVinci Resolve, matching the brand’s tone and visual expectations
- Maintained a clear edit structure while shooting non-linearly, helping reduce pickups and streamline the post process
video producer

Client Inspiration
Elton Cars
Tom Hartley